The art of entrepreneurial listening

ImageI stopped pretending to myself that I was anything else than what I was ought to be, had I really succeeded in anything else, I might never have found the determination to succeed in the one arena that I truly belonged, Some failure in life is inevitable, it is impossible to live with out failing at something unless you live with so cautiosly that you might as well not lived at all, in which case you have failed by default. It gives one an inner security that can be acquired by experience alone and no where else.

The Greek author Plutarch says, Know how to listen, and you will profit even from those who talk badly. I heard this from my dad one day when I was young and I was fighting and going out of my way to make a point as to why I needed a night out, I wanted to go party with my girlfriend and buddies, although mission accomplished after all the drama, that statement made by him somehow reserved in my mind, it was as though a computer language that was entered by a coder, and automatically implemented, me being the computer and my dad being the coder. 
  

Listen to others, if you wanna be a successful entrepreneur, you’ve got to master the art of listening, the way you start is by taking bits and pieces of what you hear from others and go home and try to make sense of it, if you make this a habit, I’m not kidding you when I say that there’s going to be much clarity in your vision and thoughts! 

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Whom should you listen to the most? Your investor! I cannot emphasise more on the importance of keeping a good investor relationship, and by good investor relationship I don’t mean having a conversation or a cup of coffee, although its debatable that its probably the right way to begin, I don’t deny that, however, what is even more important is that you have to, you absolutely have to  find a way to show him/her that you are worth more than his investment in you. 

And how do you do that? by using as little resources as he gives and working out the max in return, put yourself in the investor’s shoes, you yourself haven’t gone to the extent of taking a risk and invested in yourselves (BTW I’m talking about seed fund seekers), by taking a loan or the likes. One has to understand the relevance  of the investor’s expertise, coz at the end of the day realization has to be made that the investor didn’t come to you, instead you went to the investor! for an investee, grab hold of any opportunity that knocks, coz it knocks only once. 

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